Ingenious PR

Kimmel & Silverman, a consumer law firm in Pennsylvania, deserves kudos for ingenious public relations work. When comedians Jimmy Kimmel and Sarah Silverman announced this week that they were no longer a couple, the lemon-law firm seized the opportunity to promote its practice.

On July 16 the law firm sent out a press release announcing that the firm, founded by Craig Kimmel and Bob Silverman, was still going strong after 18 years.

According to the press release, once the celebrities announced that they were breaking up the calls to 800-LEMON-LAW began pouring in.

The partners had fun plugging their niche practice in the release.

“‘I was quite shocked when the headline popped up on cnn.com,’ deadpanned lemon law attorney Craig Kimmel. ‘I thought my relationship with Bob was going well. There were no warning signs. Then I found out about Matt Damon, and turned to my good buddy Ben Affleck for advice.’”

The press release continues:

“Craig and Bob do offer their best wishes to Jimmy and Sarah. ‘Relationships are like cars; sometimes they go the distance, and sometimes they don’t. At least cars have a warranty and when they are no good, you have the lemon law and someone to go after,’ says Kimmel. ‘But, no doubt like our clients, we know that both of them will soon find themselves on the road to recovery.’”

A special thanks to ABAJournal.com for the tip.

Comments

[Michael Sacks]

Thanks for the shout-out!